To mark its 11th anniversary in the Philippines, New Era introduces NEW ERA CO11ECTIVE,  a special collection bringing together four distinct creative voices from the local art scene to  interpret the brand’s core values through their own artistic lens. 

Featuring Jethro Olba, Lei Melendres, Nicolo Nimor, and Raco Ruiz, the collection is  rooted in the core values that continue to define New Era: Individuality, Pride, Authenticity,  and Collaboration. Each artist was invited to interpret one of these values through their own  visual language, resulting in a collection that reflects both their creative identities and the  spirit of the brand. 

The collection features four SKUs: three signature New Era headwear silhouettes and one  commemorative graphic tee. Leading the capsule is the iconic 59FIFTY, reimagined in a bold  red colorway with tonal embroidery inspired by each artist’s illustrations, custom  interchangeable enamel pin badges, and an undervisor showcasing a full-color print of the  collaborative artwork. Joining the lineup is the Camper, finished in a deep green palette with  interchangeable velcro graphic patches and embroidered details that highlight the  collection’s identity. Rounding out the headwear offering is the 9TWENTY, presented in a  classic navy colorway with custom embroidery featuring artwork from all four artists and an  exclusive paintbrush-shaped cap pin, a nod to the creative process behind the  collaboration. Completing the capsule is a commemorative graphic tee that brings together  the four artists’ interpretations of New Era’s core values into one collective vision. 

Each artist approached the collection through a unique creative lens while staying rooted in  one of New Era’s core values. 

Jethro Olba brings Individuality to life through his nostalgic, character-driven illustrations,  encouraging wearers to embrace what makes them unique. His design reflects the freedom  of self-expression and the confidence to stand apart while staying true to one’s own creative  identity. 

Representing Collaboration, Lei Melendres transforms his signature intricate linework into  a visual expression of connection and community. His artwork symbolizes how individual  ideas and creative perspectives come together to create something greater, reflecting the  collaborative spirit at the heart of both the collection and New Era.

For Authenticity, Nicolo Nimor delivers a bold composition that showcases his distinct  artistic voice. His design embodies the importance of staying genuine—remaining true to  your vision, trusting your instincts, and creating with purpose while expressing your identity  without compromise. 

Completing the collection, Raco Ruiz interprets Pride through his vibrant visual storytelling  and playful use of color. His artwork celebrates the confidence to own your journey, take  pride in your craft, and express yourself fearlessly, capturing the optimism and energy that  define both his work and the New Era community. 

More than an anniversary collection, NEW ERA CO11ECTIVE is a celebration of the artists,  communities, and creative culture that have grown alongside New Era Philippines over the  past eleven years. By turning New Era’s most recognizable silhouettes into canvases for self expression, the collection highlights the shared values that continue to connect the brand  with creators and fans alike. 

NEW ERA CO11ECTIVE launches nationwide on July 14, 2026, across New Era Philippines  stores and channels. To commemorate the release, New Era Philippines will host a special  launch event in Uptown Mall BGC, bringing together the featured artists and members of  the community for an exclusive celebration. Guests will have the opportunity to meet the  artists and participate in a private signing session featuring Jethro Olba, Raco Ruiz, Nicolo  Nimor, and Lei Melendres. 

As New Era Philippines enters its next chapter, NEW ERA CO11ECTIVE stands as a tribute to  eleven years of culture, creativity, and the individuals who continue to move it forward.

G-SHOCK reintroduces the GBD-200 Series under its G-SQUAD lineup, a slimmer and lighter training-focused timepiece designed for everyday movement and modern active lifestyles. Available in black, navy blue, and lime green, the series highlights G-SHOCK’s signature toughness through a clean, minimal silhouette built for both performance and style.

Staying true to its “Tough With Every Move” campaign, the GBD-200 Series was introduced through a three-day immersive experience in Boracay—bringing together fitness, lifestyle, and content creation in one seamless island takeover.

The campaign was joined by a curated group of KOLs and influencers whose lifestyles naturally embody movement, discipline, and endurance. Among them was fitness icon Aubrey Miles, known for her long-standing commitment to health, strength training, and an active lifestyle that seamlessly blends motherhood, wellness, and fitness advocacy. Also present were elite fitness coach Mauro Lumba and performance-driven athlete Enver Florendo, both known for their dedication to athletic excellence and functional training. Rounding out the group was lifestyle personality Paolo Vasquez, whose dynamic energy and adventurous approach to content creation reflect the spirit of movement and self-expression.

Across every activity, the GBD-200 Series was put at the center of action—tracking steps, distance, pace, and time through morning runs along Boracay’s coastline, powered by its step tracker and smartphone GPS connectivity via Bluetooth®. From beach volleyball and frisbee sessions to paddle boarding and spontaneous swim breaks, the watch stayed on wrist, capturing every move in real time.

Built with G-SHOCK’s signature shock resistance, 200-meter water resistance, and a high-contrast MIP LCD display for optimal readability, the GBD-200 Series reinforces the brand’s commitment to durability without compromise. More than just a timepiece, it becomes a companion for movement—whether on land, sea, or in between.

The GBD-200 Series is available in G-SHOCK stores and kiosks nationwide and online at G-SHOCK Philippines, retailing at an SRP of PHP 10,380

With “Tough With Every Move,” G-SHOCK continues to highlight how resilience isn’t defined by a single moment, but by every step, every activity, and every lifestyle choice made in motion.

Some moments are unforgettable — the ones painted in golden light, wrapped in
confidence, and carried by a scent that lingers long after you leave. This is the feeling
behind Shigetsu’s Golden Hour Collection — a new fragrance chapter where
elegance meets modern allure.

Inspired by the warm, cinematic glow of the setting sun, the Golden Hour Collection
captures the magic of that perfect in-between moment — where everything feels
effortless, elevated, and unforgettable. Combining Japanese-inspired precision with
captivating scent compositions, each fragrance is crafted to become more than just your
everyday perfume — it’s your personal statement, your signature, your story.

Luminous Dusk
Like the last rays of sunlight disappearing into the horizon, Luminous Dusk captures
warmth, mystery, and effortless charm. A scent that feels timeless — leaving behind a
trail that lingers long after the moment has passed.

Zenith
The peak. The highest point. The ultimate expression of confidence. Zenith embodies
power and sophistication, created for those who step into every room with undeniable
presence.

Stratos
Inspired by endless skies and limitless possibilities, Stratos delivers a fresh and
elevated experience — a fragrance that represents freedom, ambition, and the journey
beyond ordinary.
From the golden glow of Luminous Dusk, to the heights of Zenith, and the endless
skies of Stratos — discover the scent that reflects your story.

Some moments are unforgettable — the ones painted in golden light, wrapped in
confidence, and carried by a scent that lingers long after you leave. This is the feeling behind Shigetsu’s Golden Hour Collection — a new fragrance chapter where elegance meets modern allure.

Inspired by the warm, cinematic glow of the setting sun, the Golden Hour Collection captures the magic of that perfect in-between moment — where everything feels effortless, elevated, and unforgettable. Combining Japanese-inspired precision with captivating scent compositions, each fragrance is crafted to become more than just your everyday perfume — it’s your personal statement, your signature, your story.

Luminous Dusk
Like the last rays of sunlight disappearing into the horizon, Luminous Dusk captures warmth, mystery, and effortless charm. A scent that feels timeless — leaving behind a trail that lingers long after the moment has passed.

Zenith
The peak. The highest point. The ultimate expression of confidence. Zenith embodies power and sophistication, created for those who step into every room with undeniable presence.

Stratos
Inspired by endless skies and limitless possibilities, Stratos delivers a fresh and elevated experience — a fragrance that represents freedom, ambition, and the journey beyond ordinary. From the golden glow of Luminous Dusk, to the heights of Zenith, and the endless skies of Stratos — discover the scent that reflects your story.