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SHIGETSU’S NEWEST SCENT OBSESSION
September 14, 2026
Inspired by PICKUP COFFEE’s Filipino roots and developed together with the Department of Tourism, the Proudly Ours campaign celebrates Filipino excellence — from our food and flavors, to our music, artistry, and craftsmanship. Leading the NEW beverage lineup is the Auro Tsokolatte— a must-try indulgence featuring rich espresso with dark chocolate, creating a full-bodied cup with bittersweet cocoa notes and a smooth finish.
Proudly Filipino. Proudly World-Class.
From the rich chocolate notes of Auro Tsokolatte and the nostalgic sweetness of Mango Graham Milk, to the creamy indulgence of Ube Cheese Cream Milk and the caramelized crunch of Peanut Brittle Latte, each drink celebrates the unique flavors that have long
been part of Filipino food culture. Through these thoughtfully crafted beverages, PICKUP COFFEE brings familiar local flavors into every cup, offering customers a fresh way to enjoy the tastes they know and love.
What’s in the lineup?
The limited edition line includes four beverages inspired by flavors Filipinos know and love:
● Auro Tsokolatte (₱99): Creamy milk with Auro’s rich 100% Natural Cacao Powder and espresso, over ice. Familiar and inspired by the classic Filipino batirol. ● Peanut Brittle Latte (₱109): Creamy milk with real peanut brittle spread and espresso, over ice. Our take on the classic Filipino peanut brittle candy pasalubong. ● Ube Cheese Cream Milk (₱99): Creamy milk with rich ube, topped with cheese cream, over ice. Our take on classic Filipino favorites: Ube and Keso (cheese) sorbetes.
● Mango Graham Milk (₱99): Creamy milk with sweet mango bits, topped with cream mousse and crushed graham, over ice. Our take on the classic Filipino homemade dessert.
Part of the proudly Filipino campaign, customers may also substitute the signature PICKUP Blend with specialty beans sourced by the Coffee Heritage Project from a small-lot farm in Bukidnon. The UPgrade is applicable to Americano, Auro Tsokolatte, and Peanut Brittle Latte at select PICKUP Stores.
The Proudly Ours Discovery Kit
Beyond the indulgent beverages, the Proudly Filipino campaign shines a spotlight on the beans. Customers who enjoy the Bukidnon specialty bean as an UPgrade can continue their journey with the Proudly Ours Discovery Kit—a curated collection showcasing the diversity and quality of Philippine-grown coffee.
The Discovery Kit features a trio of carefully sourced coffees from traceable Philippine origins:
● Atok, Benguet: Grown at 1,250 MASL in the Cordillera highlands by Cristy & Mira Tayao. Naturally processed, bright, and fruity. A 2025 AVPA International Gourmet Silver Medal awardee in Paris — proudly ours, proudly world-class.
● Lanao Del Sur: Grown at 750–1,100 MASL near Lake Lanao, homeland of the
Maranao people. Clean, citrusy, and distinctly Southern Philippine — a taste of the country’s rich cultural and coffee diversity.
● Bukidnon: Grown at 1,100–1,200 MASL in Pangantucan by farmer Arnel Pabelonia. Naturally processed with notes of brown sugar, plantain, and dark chocolate — rooted in Bukidnon’s fertile highland soil.
Priced at P1500, Get first dibs on the Discovery Kit here only until July 31.
Available nationwide
The PICKUP COFFEE Proudly Ours collection is available across all PICKUP COFFEE branches nationwide, via GrabFood and Foodpanda, and on the PICKUP App, where customers can unlock exclusive deals.
APPENDICES
A. WHERE TO CONNECT
● PICKUP COFFEE
○ Instagram: https://www.instagram.com/pickupcoffeeph/
○ Facebook: https://www.facebook.com/pickupcoffeeph
○ TikTok: https://www.tiktok.com/@pickupcoffee
○ Mail: pickup@pickup-coffee.com
B. BRAND GUIDE
● When writing the brand name
○ PICKUP COFFEE should be written in all caps, at all times.
■ Any variations, such as, Pickup Coffee, Pickup coffee, PICKUP
Coffee, are incorrect.
