George Optical makes eye health a priority with “Don’t Lose Sight” campaign
From weekly eye health lectures to free keratoconus screenings and affordable eyewear packages, the brand puts prevention and accessibility at the forefront this August
George Optical makes eye health a priority with “Don’t Lose Sight” campaign
September 16, 2026
From weekly eye health lectures to free keratoconus screenings and affordable eyewear packages, the brand puts prevention and accessibility at the forefront this August
Manila, Philippines – With eye health concerns often overlooked until they begin to interfere with everyday life, George Optical launches the “Don’t Lose Sight” campaign in time for Sight Saving Month this August 2026. The leading eye care provider is calling on Filipino communities to take precautionary steps to protect their vision through education, early detection, and timely intervention during its month-long campaign.
Don’t Lose Sight is built on an important message: vision should not be taken for granted. The campaign recognizes that concerns like childhood myopia, prolonged screen-related eye strain, dryness, blurred vision, and other conditions can develop gradually, making awareness and early assessment particularly important.
Making eye health a priority
George Optical aims to promote awareness of responsible eye care while reinforcing its commitment to making professional, reliable, and affordable eye care and treatment accessible to more Filipinos. By supporting regular eye checks and greater awareness of possible warning signs, the campaign instills the value of identifying issues early on and pursuing professional guidance when needed. Combining public education with customer-focused programs and offers, the Don’t Lose Sight campaign has rolled out across George Optical’s channels and stores this month.
A key part of the campaign is the “Thank Your Eyes” Digital Campaign, inviting customers to share what they are most grateful to see through their vision. Turning personal experiences into a collective reminder about the significance of healthy eyesight, George Optical will feature select stories on its social media channels.
George Optical will also prioritize its free basic eye checkups available at its stores, alongside Eyecare 360, a more extensive service for customers seeking assessment of their overall eye health.
Bringing eye health education closer to communities
George Optical will host an Eye Health Lecture Series, featuring weekly YouTube educational sessions with Dr. Eileen Caubalejo, George Optical Professional Services Manager.
The sessions meticulously provide practical, accessible information about eye health. It also encourages viewers to pay closer attention to changes in their vision. By incorporating professional lectures and discussions into an accessible digital format, George Optical hopes to make conversations about eye care part of everyday health awareness.
The campaign also spotlights keratoconus, a progressive eye condition in which the cornea gradually becomes thinner and bulges outward. The condition may cause distorted or blurred vision that can worsen over time if left undetected.
Possible signs include frequent prescription changes, increased sensitivity to light, halos or glare, double or distorted vision, and difficulty seeing clearly even while wearing glasses. While these symptoms may have other causes, they point out the importance of professional eye examinations as vision changes occur.
To support greater awareness and early detection, George Optical practices at SM Megamall and SM Lanang Premier will conduct free Keratoconus Awareness Screenings every Wednesday from 6 p.m. onwards, by appointment.
George Optical recognizes the importance of accessible eye care and consistently includes affordable, quality eye checkups as part of its commitment to helping Filipinos take better care of their vision. Through its campaign, the brand continues to emphasize the value of regular professional eye examinations and offers packages this month to promote their advocacy on a community level.
The Perfect Pair Packages allow customers to experience stylish yet affordable eyewear equipped with lenses from ZEISS, one of the world’s most reliable names in optical technology.
The Perfect Pair Powered by ZEISS package starts at PHP 2,490 and includes frames, ZEISS lenses, and an eye checkup.
George Optical is also offering variable payment options through participating credit cards (BDO, Metrobank, Chinabank, Citibank, HSBC, UnionBank, and EastWest). Customers may avail of installment terms of 3, 6, 9, or 12 months, subject to minimum purchase requirements and applicable bank terms and conditions.
Senior citizens and persons with disabilities (PWD) may also enjoy a 20% discount, further expanding access to quality eye care and eyewear.
Together with its ongoing promotional offers, these projects are part of George Optical’s wider effort to make responsible eye care easy to access without undermining quality, expertise, or style.
A legacy built on care
George Optical delivers a complete eye care experience with stylish, affordable eyewear and reliable expert service, tailored for middle- and upper-income families, OFWs, and young professionals.
Every product and recommendation is grounded in genuine care, honesty, and expertise.
Unlike other optical retailers, George Optical follows a customer-first policy, offering only what truly benefits your vision and ensuring the best care and real value for every peso spent.
Don’t wait until you lose sight. Get your eyes checked, because George cares.
Book your eye checkup at George Optical.
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